Thursday, September 26, 2013

J. Peterman:

Have you heard of The J. Peterman Company? In the description of a product, the company tells a story about it. Here's an example of how a striped shirt is described in the current J. Peterman catalogue, the Picasso at Vallauris:
The greatest artist of the 20th century is trim and muscular at the age of 70. Daily swims off the Côte d'Azur help keep him vigorous.
When he's not at the pottery in Vallauris, reinventing the art of ceramics, or working furiously on his latest mural, you might see him presiding at the bullring, wearing this shirt.
It's a favorite of his. He borrowed it from the local fishermen (there's an almost identical shirt in his Night Fishing at Antibes). I can't promise you this shirt will increase your creative output. But as the man himself once said, “Everything you can imagine is real.”
What if items for sale in the SL marketplace were described in the same style? Here's my attempt with one of my products, the Sky Bubble:
There once lived a littled girl that dreamed of touching the sky. Depending on her mood, her touch changed the color from blue to pink or from night to day. If she was sad, the sky wept and washed her tears away with rain. If it was winter, the sky shed fluffy snow flakes to kiss her softly until she forgot her troubles. She grew up as little girls do and forgot her childhood dreams, but the sky never forgot her.

Do you remember your childhood dreams? Have you ever wanted to touch the sky? To paint it with a different color? With the Sky Bubble you can. It's your personal world. Color the sky, change the earth or make it rain and snow with a wave of your hand. It won't make you a god, but it might make you feel like one.
Does my description make you want to buy one?

Sky Bubble, 32 meters to 100 meters

2 comments:

  1. That is a beautiful description. I love, "She grew up as little girls do and forgot her childhood dreams, but the sky never forgot her."

    Sounds like a great ad for SL; "It's your personal world. Color the sky, change the earth or make it rain and snow with a wave of your hand. It won't make you a god, but it might make you feel like one."

    ReplyDelete
    Replies
    1. I tried that description for a couple of weeks in the SL marketplace, but it seemed to decrease sales, so I reverted back to the usual description.

      Delete