The women were in heaven. Suddenly they could have that figure or hairstyle they had always wanted. Clothes, and especially shoes, were no longer prohibitively expensive. Men actually approached that weren't balding and didn't have pot bellies.
But somehow it wasn't paradise. The women kept wanting that one man that would want only them. The men kept wanting every woman that attracted them. True love was forever out of reach. You might as well have been reaching for the moon.