People entering Second Life give up their bodies. Only avatars inhabited by their owners' souls can be seen. Tears of false camaraderie fall like rain, but nothing really changes. The jilted lover finds another to betray her. The sensitive man that always wanted to be a woman is crushed by rejection. The bitter finds someone else to be angry at. The scammer finds another to cheat. The lonely remain lonesome, and the vampires go about collecting souls.
There is magic here, but you have to make it yourself.